Tips&Actions Newsletter
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2006 - Issue #13

1. A Word From Editor: Web Traffic Tip
2. Tips Jar: Web Traffic Tips (1 of 15):
   Relavency
3. Feature Article: AdSense Profit From Google
   AdWords
4. Free Marketing Resources: Free E-books, Software,
   Reports and more.
5. Subscriber's Free Ads:
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Increasing web site traffic can be a very tricky
business. Hundreds of web sites are joining the
WWW in an almost daily basis, but the good news
is as the web sites are increasing, so are the
internet users and web site viewers.

By taking certain necessary steps, one can ensure
good traffic in his/her web site. We are starting
a series of web traffic tips. Hope you find these
tips useful.

To your online success,
Your Friend, Casey Yew
Editor/Publisher of Tips&Actions Newsletter

Your first job to ensure web site traffic in your
site is to ensure its relevancy. There can be
thousands of types of web site searching for web
site traffic and millions of people are visiting
them. You need to be sure about what kind of web
site you are trying to make and what kind viewers
among millions are you targeting.

If your web site is a business web site it should
be solely devoted to business. If it is a web
site for teenagers it should focus only on them
and so on. Mixing up riff-raffs from every where
never helps. If you can understand exactly what
kind of web site you would like to make and go
through it properly you may ensure more web
traffic. 
 

by http://www.ppcdollar.com

As a marketer, your goal is to reach your
prospective customers. You strive to deliver a
message that will help make a sale or get a new
subscriber. When you submit articles, you achieve
those objectives. The process sweeping the
internet is called "article marketing".

Advertisements collected through Google AdWords
system are shown on AdSense websites. When an
AdSense publisher starts to buy traffic through
Google AdWords for his AdSense site, he becomes
an AdSense arbitrager. AdSense arbitrage is one
of the AdSense business strategies that
publishers could implement to make AdSense
profit.

Is AdSense arbitrage a fraud to Google? No,
Google allows AdSense arbitrage. As a matter of
fact, the more AdSense arbitrage, the more Google
could make from AdWords.

The success of AdSense arbitrage depends on the
amount spend on traffic and the profits AdSense
arbitrager gets from AdSense so long the cost of
buying traffic does not exceed the earnings from
the AdSense.

AdSense arbitragers need to make good profit from
AdSense to cover the cost. One way to boost
AdSense profit is by creating contents with high
paying keywords. These contents normally get ads
that pay higher. Therefore, high paying keywords
are necessary for a successful AdSense arbitrage.

Keyword research tools such as Digitalpoint
Keyword Suggestion Tool are used to locate the
most searched keywords. With these keywords,
AdSense arbitragers can obtain a list of high
paying keywords using Google AdWords. By
maximizing bid for each keyword, arbitragers can
obtain the estimated highest cost per click (CPC)
for each keyword.

However, the estimated highest CPC of each
keyword obtained from AdWords does not reflect
the real competition for that keyword. The
highest bid price could be raised by one
advertiser whereas majority advertisers are
bidding for the same keyword at lower price.
Besides, the estimated highest CPC could not
reflect the true CPC of each keyword at regional
level. Cost per click in different regions can be
different as the competition for the same keyword
in each region varies. Nonetheless, based on this
list of highest CPC, AdSense arbitragers are able
to discover the potential market for arbitrage.

AdSense arbitragers will then build a website
targeting a set of chosen high paying keywords.
Proper use of meta tags, title text and good
quality content would increase the relevancy of
ads and hence help the website to get high paying
ads.

Low paying keywords from the most searched
keywords list are used in the AdWords campaign
drive traffic to the new website. AdSense
arbitragers can include as many low paying
keywords as possible in AdWords campaign and
start each keyword with a minimum bid.

Run the AdWords campaign for a week or two to get
the average earning per click. Increase the bid
price or broaden the low paying keywords list if
it can increase your AdSense arbitrage profits.
Many other form of paid traffic can be used for
AdSense arbitrage. Many smaller pay per click
search engines could bring decent traffic
collectively for less money.

AdSense arbitrage depends on high click through
rate (CTR). Well position and well blended-in ads
will induce high click through rate. Quality
contents that provide values will attract quality
audiences. These targeted audiences are more
likely to turn into customers for advertisers.
The higher quality audience your website sends to
advertiser’s site, the less likely it would be
smart priced.

The success of arbitrage can be shattered by
unpredictable click through rate and fluctuation
of keyword value. The cost spent on AdWords could
easily exceed the profit from AdSense. The
arbitrage process has to be monitored closely and
constantly.

To capitalize the efforts and money spent on paid
traffic, other form of monetized techniques such
as affiliate marketing or name capturing form
should be used to target those non converted
AdSense audiences. With these mechanisms in
place, efforts and money spent on paid traffic
would not be wasted.

 

Free Cool SEO Tool
Here is a list of free SEO tools
http://www.webuildpages.com/tools/

A List of Article Directories (Click here to view)
We have compiled a list of article directories
that will allow you to submit your article for
free.

A List of Web Directories (Click here to view)
You can build inbound links to your web site by
submitting your site information to the web
directories. We have compiled a list of web
directories that will allow you to submit your
website information for free.
 

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:: The Food Chart ::
Learn more about the nutrition of all natural
food we eat. Find out which foods are good for
health and weight control and which can be used
as medicine. Several food tips are available.
http://www.thefoodchart.com

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Spyware FAQ:
Get free anti-spyware software here. Find answers
to frequently asked questions about spyware.
Learn more about spyware protection. Spyware
removal tips are available.
http://www.spyware-faq.com

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