If you own an online
business, you have to know what
Internet advertising method
works for you and you have to
decide on which methods you
should use. There are expensive
methods as well as inexpensive
methods that you can use to
promote your online business.
Each and every single method
mentioned in this article could
be a subject of its own.
To keep things simple,
each method will be explained in
a
very simple way. Well,
the bottom line is: what are you
going
to avail of - the
expensive Internet advertising
methods or
the cheap ones?
Here's the low down and a
comparative look on the cheap
and
expensive Internet advertising
methods:
The Expensive:
-
Run A Per Per Click
Campaign
What is pay
per click? How does this
one work? When
someone types in a
keyword related to your
site, your
advertisement is
automatically included
in the search result
page. You pay
an agreed amount to
search engine for each
click delivered
to your website. The
cost per click depends
on which
keyword
you are using to promote
your website.
Some keywords could
be as low as USD$0.05
whereas some
could
cost you USD$8, $10 or
ever more. Imagine If
you have
hundreds or thousands of
keywords to bid
on search engine
and you have a very high click through rate
for those keywords.
It could cost you a
fortune.
However, your website
receive
more
targeted traffic
because only people who
are interested
in your
ad would click
on it.
This is an example of
a google ads:
-
Pod Cast
Advertising Campaign
What is pod cast? The
distribution of audio or
video files
over the internet using
either RSS or Atom
syndication for
listening on mobile
devices and personal
computers is called
podcasting. A user can
collect programs from a
variety of
sources for listening or
viewing off-line,
whenever and
wherever is convenient
by subscribing to
podcasts. In
contrast, traditional
broadcasting provides
only one source
at a time, and the time
is
broadcaster-specified.
Pod cast is one
sophisticated Internet
advertising method
that can somehow hamper
your budget. Because of
podcasting
is about creating audio
or video content for an
audience that
wants to listen when
they want, where they
want, and how they
want, the results of a
podcasting campaign
could worth the
money.
-
Ezine Advertising
What is ezine
advertising? There are
three types of ads that
you can place in your
chosen ezine: a
classified ad, a sponsor
ad, and a solo ad. The
classified ad, a three
to five line ad,
is the smallest and
least expensive. A
sponsor ad, ten to
fifteen line ad, is
placed at the top of the
ezine. The most
expensive is the solo
ad. A solo ad is sent
out as an email
to everyone on the
mailing list. It could
be as long as 700
words.
A classified ad would
normally cost you a few
dollar, generally
about half the cost of a
sponsor ad. A solo ad
could cost
hundreds, even thousands
of dollar depend on the
size of the
ezine. Ezine advertising
is the most targeted
form of
advertising on the
internet. A good ezine
advertising campaign
could bring you good
results.
|
2Bucks' An Ad
|
|
'2Bucks' an Ad is Ranked number 1 in Ezine
category in ClickBank and number 5 in Top
25. We would not be there if we did not
offer quality work!
There are currently 75 Ezines/Newsletters
participating in this program, divided in 8
groups. The total subscriber base is
1,263,000+ (February, 2006).
Click Here To Order
|
The Cheap:
-
Pixel Advertising
What is pixel
advertising? The
idea is that a
website is
divided into 10,000
of 100-pixel blocks.
You can purchase
these 100-pixel
blocks for $100 per
block. That's $1 for
a
pixel. Once you own
these pixels, you
can then display an
image/ad/logo of
your choice in the
space you have
purchased.
This image/ad/logo contains a link to your website. The
pixels you buy
will be displayed on
the website for at
least
a few years.Your
ads will be on the
pixel website for a
few years. This give
your online business
the exposure it
needs.
This ingenious idea
comes from Alex Tew
and he owns the
first pixel website:
http://milliondollarhomepage.com.
He sold
a million pixel few months after he launched his pixel website.
Fore more pixel
sites review:
http://www.pixellist.com
-
Pop-ups and
derivatives
The
implementation cost
of pop up is cheap. The pop-up
window containing an
advertisement is
usually generated by
JavaScript.
The pop-up
windows will draw
your visitor
attention. However,
these windows on
your website will
also distract your
visitor.
Bad implementation
of pop ups could be
annoying because
pop-up windows will
keep popping up. So
a thorough test is
needed before you
put your pop up
on your website.
There are
derivatives of
pop-ups such as pop
under, exit pop
and impact
note. These
derivatives serve as
alternatives to
traditional
pop-ups.
-
Participate in Forum /
Online Communities
The great thing about
forums and online
communities is
that you can target a
certain group that fits
the certain
demographic that you are
looking for. You can
discuss
about lots of things
about the niche that you
represent or
offer. Another great
advantage is that you
know what you
are getting into
and you will be
prepared.
With online
communities and forums
you can build a
reputation for your
company. Show them what
you are made
of and wow them with
your range of expertise
about the
subject, with that you
can build a reputation
and build trust
with the people in your
expertise and knowledge.
Once the
trust is
there, it would be
easier for you to close a deal.
People
are more comfortable
buying things from
someone
they
trust.
-
Article Marketing
How does this work?
Write articles relating
to your website
and submit them to
article directory,
websites, and ezine
publishers. This is one
of the easiest ways to
promote your
online business in order
to generate traffic and
increase
your earnings.
The articles you
write should be very
informative, providing
the reader with
information that is
relevant to a specific
topic. The article
usually includes the
'About The Author'
information at the
bottom. This is called
the author
biography. Inside the
the author biography,
you should
include, a link to a
webpage for more
information. The
webpage, of course, is
designed to sell a
product or
service that relates to
the topic of the
article.
This is one of the
most effective ways to
market a service
or product on the
Internet, and it can
become even more
effective when it is
combined with the use of
an
autoresponder.
-
Free Ebook Marketing
Free Ebooks marketing is a
very powerful marketing
method.
The real power
behind free ebook marketing
is the
viral
aspect of it.
You write an ebook on
your subject and offer
it free on your
website.
Included in your ebook
you're going to have
links back
to your
website, product or
affiliate program.
Your website
visitors
would like a free ebook
with valuable
information.
They'll
download the ebook you
offer. The
more of your website
visitors that download
your free ebook the more
free exposure
and repeat
visitors you'll get.
Cheap versus expensive, that's
always the question that hounds
on
whenever we're trying to get
something. In the field of
Internet
advertising, just be wise enough
to figure out what will suit
your
needs. Go for what you want as long as there are
visible results.
|
