Reselling is at the base of our entire sales
economy. Think
about that for a moment. How many people do you know
that
actually sell products made by their own hands? In
most
cases, you purchase your products from someone who
has
bought them from someone else with the intent of
reselling
them for a profit. In the world of online marketing,
though, resale and reseller rights take on a special
meaning and it’s one that can make you a healthy
living.
What is Reseller Marketing?
Reselling is the
business of purchasing a product that you
can then sell over and over for 100% of the profit.
The
typical resale product is intellectual property –
articles,
e-books and downloadable software. Once you’ve
acquired
resale rights (also called reseller rights), you’re
free to
sell the words over and over, with no royalties or
residuals paid to the original maker of the
property.
In other words, if you purchase the resale rights
to an
e-book about body language for $225, you are then
free to
sell that content over and over to others. If you
sell each
copy for $10, then you’ll be making a $5 profit on
your
investment when you sell your 23rd copy – and $10
pure
profit for every e-book that you sell after that.
How to Get Started with a Reseller Business
1. Acquire reseller rights to a product.
The single most important aspect of your business –
aside
from your own work and skills, of course – is the
product
that you choose to sell. I strongly recommend
starting
small – no more than five products so that you can
focus
your attention on marketing each one successfully.
There
are a number of different avenues for finding
products to
resell, from scouring the web to find the cream of
the crop
to commissioning a writer or programmer to create
one just
for you.
Be clear exactly what rights you are purchasing.
Reseller
rights give you the right to sell the product and
keep 100%
of the profit. Master reseller rights give you the
right to
sell the product AND resell your reseller rights.
2. Create a showcase to sell your product.
Some products meant for resale will come packaged
with
sales copy, including email text, copy for a web
site –
even the HTML for a sales website. Whether it does
or not,
you’ll need a showcase for your product – a website
that
includes a compelling sales letter, testimonials and
whatever it takes to move people to purchase the
product
you’re selling, and a business web hosting account
with SSL
for order transactions.
If you’ve done affiliate marketing, this may all
sound
familiar. In fact, the principals are very similar –
except
that you’ll get the full profit on what you sell
rather
than a percentage of the sale.
3. Get yourself set up with a payment method to
collect
payment.
You’ll need a merchant account in order to accept
credit
cards for your merchandise. Some of those that will
bill
for you include:
4. Get out there and market your product.
It’s naďve to think that all you have to do is put
your web
site up and people will beat a path over the
information
highway. You’ll need to do some serious marketing.
Search
engines, article directories, forum posing, emailed
newsletters and affiliate marketing will all help
you to
launch your new business with a bang.
